A key part of a company’s marketing efforts, mobile helps companies to maximize their outreach capabilities. A CMS report reveals that in 2017, the average mobile conversion rates increased to 64%. As indicated by stats, having a mobile strategy is important for businesses. Here are 4 strategies to successfully use mobile for your business!
Smart phones have drastically changed the online landscape and in doing so, changed the way we live our lives. Today, many people rely on a smart phone or other mobile device to connect with others and stay productive at work, on the go, and even in their home. In fact, more than 70% of all internet users access the World Wide Web from their mobile devices. Considering this, it is becoming increasingly important for businesses to not just have an online presence, but also market it effectively.
If you’re not utilizing the power and outreach of smart phones to market your business to a wider audience, then you’re doing injustice to your business. In fact, a successful mobile marketing campaign can be the difference between success and failure. Now, a successful mobile strategy cannot be developed overnight. Instead, a lot of time and research is required to develop a mobile strategy that yields fruitful results.
Ideally, you should have a mobile strategy that distinguishes you from the competition, engages users and aligns with your company’s vision. However, to make things easy for you, following are 4 success mobile strategies for business that you can try.
Ensure a Responsive or Mobile-Friendly Site
A crucial mobile strategy is having a responsive or mobile-friendly website as this can make all the difference for your business. According to McKinsey—a worldwide management consultant firm, more the 60% of users are unlikely to visit a site again if they faced problems navigating it the first time, and forty percent of them will ahead to a competitor’s site instead.
Now, you may be wondering what makes a responsive or mobile friendly site. The first and foremost quality of a responsive website is that it automatically adjusts its display for any screen size. If mobile users find it difficult to navigate your site on their device, then they’re unlikely to stick around for long. Another important reason to ensure this is increasing your site’s organic ranking. If you have a responsive website, then Google will consider this when ranking your site.
In addition to ensuring easy navigation, you must create a site that streamlines the customer checkout process on mobile devices. Some of the things you can do to ensure this is decreasing your bandwidth’s length, allowing sign ins from social media accounts, prioritizing your information and limiting actions, i.e., limiting the steps required to perform actions.
Allow Mobile Payments
The ecommerce boom has made one thing evident—people prefer and love convenient transactions. However, this was expected since the purpose of ecommerce is making shopping convenient. Today, customers want their shopping experience to be as convenient as possible. Realizing this, many businesses are increasing their efforts to make shopping more convenient for customers including making mobile payments available to customers.
If you want to your business to stay relevant in the future, then you must make the crossover to mobile payments. Allow payments for your services to be accepted from mobile devices and even smartwatches. However, since many customers are wary of mobile purchases, you need to sign them up with a secure payment processor. For this reason, search and find secure payment platforms that will accept mobile payments for your services while ensuring a simple and secure payment experience.
Ensure Social-App Presence
Mobile-social apps are increasing in popularity by the day, and businesses need to cash on this. Ensuring a presence on social apps like Facebook, LinkedIn, and Twitter is a vital marketing strategy for any business today. While having a social-app presence is important, you need to ensure that you’re not over reliant on any one app for reaching out to your audience and promoting your business.
Be active across several platforms rather than relying on one social-app to market your business and generate new leads. The point is that you should focus on and prioritize a cross-platform social mobile marketing strategy for your business. Establish the message of your business across all platforms but avoid posting the same content on them. What works for one may not work for another. There are pros and cons of each social platform and your strategy on each platform should be based on them.
To sum it up, you need to adapt to different social platforms to engage customers but make sure that your brand/business message remains uniform throughout. This is what will motivate your customers to leave your Brick and Mortar or online store with a purchase.
Personalize Your Mobile Marketing Efforts
The final success mobile strategy for business is personalizing mobile marketing efforts. A key strategy, this can help you to increase the impact of your business’ mobile presence. While most business owners understand the importance of personalizing their marketing efforts, only a few utilize this strategy. Today, many businesses are offering personalized experiences to desktop users, but not to mobile users. This is mistake as one of the best ways for business to maximize their mobile outreach is offering personalized experiences to mobile users.
You can offer personalized experience to your intended audience on mobile devices in a number of ways including customizing offering based on their location. The more personalized your mobile marketing efforts, the greater their impact.
Mobile devices and smart phones have changed how businesses market themselves online. The strategies above are proven ways of using mobile to market your business. To find out more, get in touch with us today!
by Bobby J Davidson
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