Whether you love them or hate them, drones are everywhere. An emerging technology, drones are used by people belonging to all sorts of professions. These include military personnel and marketers. The use of drones by the military is something we’ve known for long. However, the use of drones for marketing purposes is a relatively new concept.
Today, many marketers are using drones to market their business and products. Despite being a recent entrant in the world of marketing, drones are being widely used as a key-marketing tool that captures imaginations like nothing else.
While you may be tempted to jump the gun, and use drone marketing for your business, it’s important that you understand how drones are being used in the marketing industry. So, without further ado, let’s look at how drones are being currently used for marketing.
How Drones Are Being Used for Marketing
Following are some of the most common ways drones are being currently used in the marketing industry.
As a Physical Medium
An innovative marketing strategy, the use of drones to market to consumers in-person is quite popular among businesses today. Businesses are using drones to physically reach and surprise customers. A popular marketing medium, drones are used to advertise a brand or a product of a business. Today, marketers are using drones as flying banners, for delivering specific products during events and dropping promotional items such as gift cards or shirts.
As a Videographer Tool
Within the marketing industry, drones are mostly used for videography and cinematography purposes. Realizing the potential of this powerful tool, marketers are using drones to lower the cost of aerial filming and create great video content. The number one reason more and more marketers are adopting drone technology for video advertising is the ability of drones to produce innovative content at a low cost.
These are just a few of the many ways drones are being currently used for marketing. It is predicted that marketers who master the use of drone technology will have a big competitive advantage in the coming years. Whether you’re a travel agent or a real estate business, drone marketing is one of the best and most innovative ways for you to market your business and gain a competitive advantage.
Making Drones Part of Your Marketing Strategy
Now that you know how drone marketing can help your business, it’s time to look at how you can make drones part of your marketing strategy. Let’s find out.
Brand Your Business
Is your business and its products the only thing you market? If yes, then I’m afraid to say this but you, my friend, are not going to get very far. In addition to marketing your business and its products, you need to promote your brand. Your brand can make you stand out from the crowd, and the use of drones is one of the best ways to promote your brand.
Target Your Niche
The primary purpose of drone marketing is reaching out to your niche. It is important that you use drones to create video content that captivates your audience. For example, if you’re in the travel business, use drones to create breathtaking footage of popular holiday spots and travel destinations. Once your target audience sees this footage, they will have no option but to book the first flight to the destination captured by your drone.
Create High Quality Videos
Since the advent of video-sharing sites such as YouTube, video marketing has become increasingly popular among small businesses. Thanks to the internet and these video sharing sites, businesses no longer have to pay exorbitant sums to have their ads aired to the public. Today, without paying any fee, businesses can upload their video ads to their own website or share it via sites such as YouTube.
With the fee for getting your ad aired no longer a concern, the only thing that you need to think about is creating high quality videos. High quality videos are something that drones can help you to create. They offer an aerial perspective to video-making that isn’t possible with anything else, at least not at low cost. If you‘re not skilled at using drones then hire skilled videographers to create captivating, high quality videos.
Use It at Events
One of the best ways to market your business and brand with drones is using drones at live events such as concerts, festivals, carnivals, job fairs, trade exhibitions, etc. You don’t need to make videos to promote your brand at events. Simply, perform some tricks with your drone (s) and tell your audience how aerial footage works. This will surely catch the attention of the people at the event, which in turn will help you promote your brand/business. Moreover, your ‘cool technology’ will make you come across as a forward-thinking brand.
Be Creative
I can give you all the advice in the world but at the end of the day, your success with drones depends on your own skills and creativity. The only person who you can ensure the success of drone marketing for your business is you. You’re the person with the best knowledge of your business, its products and its customers. You know exactly who your customers are and what are their preferences. Using this knowledge and putting your thinking cap on, come up with the most innovative/creative ways to market your business and make your brand stand out.
There you have it—the benefits of drone marketing and how you can make drones part of your marketing strategy. Drones give you the chance to step up your game big time and captivate your target audience in innovative ways that they may have never seen before.
by Bobby J Davidson
I love our companies and we love what we do. For more information on the Davidson Family of Companies, visit www.bobbydavidson.com/about. Sign up for my Newsletter at the bottom of this page.