January 2, 2018

How to Leverage Social Media for Your Company In 2018

Social MediaToday, more and more businesses are making efforts to connect with audiences across a range of social networks. This is causing a decline in people’s attention span. If you don’t want to be left behind the competition, then start considering the best ways of connecting with audiences on social networks to improve engagement and increase brand loyalty. To save your time and effort, here are some ways to leverage social media for your company in 2018!

2018 is almost upon us and businesses will have re-strategize their marketing and social media efforts to make an impact in the new year. So, what are the social media strategies to consider for 2018? Today, most of the company’s marketing budget and focus is dedicated to dominating the social media channels. So, if you haven’t thought about your social media efforts yet, then now is a great time to review them and see what works best for each social media platform.

Today, there is an increased focus on blockchain and artificial intelligence but it is more than certain that video will be the dominating force in social media world for the foreseeable future. However, ensuring a good video content marketing campaign on social media platforms such as Facebook, Twitter, Instagram, YouTube and Snapchat is not the only thing you need to gain a competitive advantage on them. You need to do some other things as well. Here is how you can leverage social media for your company in 2018.

Create and Share Video Content

Most people—individuals and businesses, know the importance and usefulness of video on social media. However, to give your proof that creating and sharing video content on social media platforms such as Facebook, Twitter, Snapchat, and Instagram is in your best interest, here are some revealing stats:

  • The total number of views YouTube videos get each day are over five billion
  • Almost five hundred million people watch videos on Facebook each day
  • More than 80% of the Twitter population watches video content on the platform
  • Over ten billion views are generated by Snapchat videos each day

The above stats clearly show the power of video content on social media platforms. One of the best ways to grab the attention of your audience on social media sites is creating and sharing video on the platform. However, it is important for you to ensure that the video upload and share on a social media platform is the ideal length and appealing to the audience you want to attract to your business.

Consider Using Surveys

A social media trend that may see in 2018 is businesses surveying their audience or customers on social media platforms. Businesses have been using surveys to understand the behavior and needs of customers since ages. The advent of the internet and social media sites has made surveying target audiences or customers a whole lot easier for them. Thanks to social media platforms, surveying is no longer a daunting task for businesses.

There is a lot to get out of surveying audiences or customers on social media platforms. Surveys can provide you with valuable information pertaining to the struggles of your ideal customer, and what you can do to help them. Start creating and sharing surveys on social media platforms that will not only help you meet the needs of your existing customers, but will help you attract new customers to your business.

By conducting surveys on social channels, you will be able to identify the real challenges that people have and then you can leverage this information to provide customers exactly what they need. Additionally, this will help you to create better and more engaging content on social media.

Make Use of Social Chat Bots

According to Gartner—an American research and advisory firm, bots will assist more than thirty percent of our conversations in 2018. A software app, a chat bot can activate a human-like conversation. Useful virtual assistants, social chat bots assist your customers round the clock and help increase your business revenue by building lasting relationships with potential customers.

Does your business have hundreds or thousands of followers on Facebook, Twitter or Instagram? If yes, then responding to the comments of the followers and having a personalized interaction on the page with every customer can be a hard task to say the least. By interacting with each follower and responding to their questions promptly, chat bots can help keep followers on your social media pages engaged and satisfied. In addition to responding quickly to customers/followers on the social channels, the social chat bots always reply politely regardless of the nature of the customer’s replies. In 2018, the businesses that use social chat bots will have an edge over their competition on social platforms at the very least.

Leverage the Power of Livestreaming and Interactive Broadcasting

If you haven’t thought about it yet, then start doing it now. One of the best ways to keep your audiences/customers engaged on your social media pages is using livestreaming. A feature available to Facebook users, livestreaming can help you reach and target your niche better. Only those people who are interested in what you have to say or offer will watch your livestream. This in turn will allow you to know which followers are most likely to turn into your customers. In addition to livestreaming, you can try interactive broadcasting for this purpose as well.

The aforementioned-things are some of the many things you can do to leverage social media for your company in 2018. If you’re interested in knowing about the other ways to gain a competitive on social media platforms, then get in touch with us today.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  Contact me today to discuss how our great team can assist: 1 800 614 7886 or our Contact Form.