August 12, 2017

3 Strategies to Win Customers with Online Marketing

Technology has changed everything including how marketing is done. Today, businesses no longer need to spend exorbitantly on television advertisements and billboards to make themselves known. Thanks to the internet, you can market your business to your target audience affordably and conveniently. While the internet has made online marketing cheaper, the onus is on you to make the most of this opportunity.

Using online marketing to win new customers is a great decision. But, this decision will bear fruit only if you use the right online marketing strategy to attract customers and keep them with you. Finding ways to increase customers and stay in touch with your existing customer base is what creating successful online marketing strategies is all about. The digital landscape i.e. the internet is constantly changing and there always seems to be a new way to market your business online and attract new customers to your website.

While novices will rush to use every new online marketing strategy, the veterans will have a calmer approach. The reason for this is simple: the veterans or experienced marketers know quite well that there are only a few strategies that actually work. The use of the latest or hottest internet marketing strategy doesn’t guarantee more customers or better online visibility of your business. Rather than going with the trend, you should focus on what’s likely to work for your business. By knowing your customers and their online habits, you will be able to design an online marketing strategy that makes you visible to your targeted audience/customers and attracts them to your website/other online presence.

Today, the competition is intense. In such times, businesses need to do something special to get ahead of competitors and make their brand stand out. Online marketing strategies change by the hour and new customers enter the market each day. This makes reaching customers and retaining them a mammoth task. The good news is that there are some basic online marketing strategies that can help you to get ahead of competition, win new customers and keep them with you for a long time. So, without further ado, let’s look at the 5 strategies that can help you to win customers online.

Ensure Visibility

If you want your customers to find you then you must maximize your online visibility. Now, there are a few different ways for you to make your business visible to customers online. The first way or strategy is improving your search engine ranking with search engine optimization or SEO.  The second strategy is heavy use of social media to reach target audiences.

It is important that you set up your business online in a way that allows you to stand out in relevant search results. To ensure that you have only current, reliable information that is well presented and optimized, clean up your website or blog content. To improve the credibility of your website and ultimately brand among your targeted customers, check for and fix irrelevant information and missing pages on your website. If you have already optimized your website, then look to build relationships with users who are likely to become your customers in the future. The best way to do this is increasing online interaction and audience participation. It is important that you don’t sell at every given opportunity. Rather than being pushy towards sales, look to build relationships and attract people to your business.

Start Blogging

Do you have a blog section on your website? If not, then add one now. Compared to those without it, companies with a blogging platform generate 55% more business. Add a blog section to your website and use it to provide visitors with relevant and useful information. Whether you’re a large-scale manufacturer or a small coffee shop, blogging will work for you equally well. Share your blog through social media and make it easy for readers to subscribe to it via email and RSS. Finally, allow your customers to leave comments on the posts. This will ensure a healthy and constructive interaction between your business and the readers which will increase your chances of winning new customers.

Use Mobile Video Advertising

For a few years now, mobile advertising has helped many businesses market themselves effectively and today, mobile video advertising is taking things to a whole new level. In 2014, the expenditure on mobile video advertising was $1.5 billion. This number is expected to increase to $6 billion by 2018. This clearly shows mobile video advertising is growing each day and the reason for this growth is simple: as long as they have a smartphone with mobile internet service, users can share mobile video ads from anywhere and at any time.

Since apps are what mobile users spend the most time on, marketers are uploading videos to apps to engage audiences between tasks. In most cases, users can skip the video ad after watching it for a few seconds. However, there are some cases where users to have to wait for the ad to end before they can continue doing what they were doing. Also, some ads offer users an incentive to watch the full video.

In addition to mobile apps, marketers can upload video ads to social media networks such as YouTube and Facebook. While these social networks aren’t strictly mobile platforms, they are designed to allow video ads to load quickly and run smoothly on mobile devices. In fact, businesses using the Facebook platform are offered premium videos by the social networking site. Additionally, to reach their audience, some brands are using video ads on Instagram and Snapchat. In short, mobile video advertising can help you engage audiences and grow your customer base.

There you have it—3 strategies to win customers with online marketing. Using the aforementioned-strategies, you can attract new customers and retain existing ones.

by Bobby J Davidson

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