March 16, 2020

Why Having the Right Social Media Strategy is Critical for Your Business?

Social Media StrategyHigh quality leads are the biggest indicator of a thriving business. Generating traffic to your website is nice but only if it is the right kind of traffic; this is the traffic that your business needs. If you attract traffic to your website that has no interest in your business or what you offer, then you will struggle to generate more cash flow for your business.

Contrary to popular belief, generating quality leads is not difficult. What is difficult is generating these leads cost-effectively. While driving the right traffic to your website is important, it should not come at the cost of a lower-quality product or service that falls below customer expectations; don’t start cost-cutting on product design/manufacturing or service features to have enough to spend on generating high-quality leads.

Then how do you win high-quality leads for your business without spending bucketloads of money? With the right social media strategy used in tandem with other channels of digital marketing such like PPC advertising, online reviews, organic SEO, and mobile advertising.

Why do we advocate using social media marketing for quality leads? Because it is a marketing channel designed to bring the target audience into your sales funnel cost-effectively. Despite this, we come across many business owners who are skeptical about social media marketing because they believe it wouldn’t work for them.

This is laughable to say the least when you consider that there about 3.5 billion social media users in the world today.Every business in the world will have at least some of their target audience on social networking sites. This means that social media marketing is relevant for every business in the world including yours.

Your Social Media Marketing Should Focus on Generating High-Quality Leads

Most businesses today realize the importance of social media marketing. However, only a few of them successfully leverage it for lead generation. With most businesses reporting that their lead generation efforts are only slightly or somewhat effective, It is about time that business owners, which  includes you, took a hard look at their social media marketing efforts.

For lead generation and nurturing, social media marketing is a great choice. However, if you’re not generating the right kind of leads on social media, then you’re only wasting your time and money. Put simply, the only leads that matter on social media are the leads that you can potentially convert.

The point is that you need to focus more on quality and less on quantity. 10 leads that all end in sale are better than 500 leads that result in just one conversion. When it come to lead generation on social media or any other marketing channel, it should always be quality over quantity, period.

How Effective is Social Media for Lead Generation?

Why social media for lead generation? Why not any other channel? You might have these questions in mind and we’re happy that you do.

Why social media? Because most of the buyers are ready and willing to have a conversation there.

One of the greatest strengths of social media is that it allows consumers to build relationships with brands. The conversational style of social media has completely transformed how businesses interact with and market themselves to consumers. But, do the numbers back the effectiveness of social media for lead generation? They surely do!

HubSpot’s ultimate list of marketing statistics reveals the following about social media marketing:

  • Social media marketing has helped 50% of the business who have been using the marketing channels for a minimum of two years to improve sales
  • 90% of companies have increased awareness about their business after using social media marketing

On the negative side, 63% businesses report that they struggle to generate traffic and leads with social media. Additionally, only 40% businesses feel that their current online marketing mix meets sales pipeline needs.

If you’re on the same boat as the above businesses, struggling to generate leads on social media, then your lead generation program needs an upgrade. Put simply, you need to revisit and revise your strategy to generate leads with social media.

To make you realize the importance of this, we’ll throw in another stat: social media lead conversion rates are 13% higher than the average lead conversion rates. So, if you’re not putting in the hours to correct your social media marketing strategy, then you’re wasting one hell of an opportunity to generate quality leads.

So, what should be part of your social media marketing strategy to generate high-quality leads? We recommend the following:

1.      Create and Share Video Content

Creating video content and then sharing it on your social media pages is a great way to promote your business and engage with your audience. Following are some statistics that indicate the importance of creating and sharing video content on social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn:

These are just some of the countless statistics that indicate the importance of creating and sharing video content on social media. However, make sure the video content you create and share on social media pages is the ideal length, relevant to your business, and attractive to your target audience.

2.      Automate Social Media Interactions

If you have thousands of followers on your social media pages, then you’d do well to automate your interactions with them. Unless you have a dedicated social-media team working 24/7, it can be virtually impossible for you to keep up with the demands of your audience on social media. Even if you have a dedicated social media team working for you, they will struggle to have a personalized interaction with your social media if it is in the thousands.

The solution? Using chatbots to automate your social media interactions. Machines that can activate a human-like conversation, chatbots can help to keep all your social media followers engaged and satisfied. This puts your business in a position to start converting your social media audience into paying customers.

While social media marketing done right can generate high-quality leads, it needs to be used in tandem with other marketing channels like PPC advertising, online reviews, Organic SEO, and mobile advertising for the best outcomes. Keep following us for more suggestions on how to improve your social media marketing to generate more high-quality leads for your business cost-effectively.

by Bobby J Davidson

We love our company and we love what we do.  Check out the ‘Why Percento‘ page to learn more: Love of Technology and Business!  As the President of Percento Technologies International, I provide day-to-day leadership to the company’s senior management and I am personally involved in the strategy, business development and sales activities of the firm.

The company was founded in 1999 with the purpose of providing a one call source for organizations in need of Enterprise IT Consulting and Management.  We also provide a line of products in the boutique Cloud Server space with a touch of high-end website strategy consulting and design services.   We personalizes the IT Service experience with a team approach, working with clients from diverse sectors of industry, including energy services, financial, legal, entertainment, healthcare, hospitality, retail and general and/or corporate business.