With over 700 million users in 200+ countries, LinkedIn is undoubtedly the most popular social media platform for professional connections. While most people see it as the go-to place for job hunting and networking, the platform has seen a major shift in usage as thousands of businesses now use it as a recruitment tool to hire the best talent in their respective industries.
However, with increasing demand for skilled candidates following the pandemic, hiring top talent is becoming increasingly difficult, especially with remote and hybrid work models trending. So, if you’re looking to up your hiring game, minimize employee turnover, and reduce recruitment costs, keep reading to learn eight free LinkedIn tips for recruiters.
8 Great Tricks for LinkedIn Recruiters
1. Update Your LinkedIn Company Profile
After signing up on LinkedIn, the first thing you need to do is create your company profile. Job hunters will see this page when they click on your company name in their feed or search results. Therefore, you need to ensure your profile clearly and concisely communicates your company’s information, including products and services, interests, values, and other relevant information. To improve visibility quickly, you can add your SEO or PPC keywords into your profile and the content you post to attract specific candidates.
2. Create Job Posts or Job Slots
Creating job posts is one of the most important free LinkedIn features, especially for companies with little or no advertising budget. So, if you own a small business or don’t need to hire too many employees, you can use this tool to attract job hunters in the vicinity. Make sure you add your company, job description, location, and any relevant information for better results.
However, if you’re looking to hire more often, you can opt for LinkedIn’s Recruiter program, which you can use to create Job Slots. This feature includes different filters so you can receive a refined list of candidates based on the job description and post criteria. Today, there are over 20 million open jobs on LinkedIn, so you need to stand out. One effective trick is to treat your post like a blog or story with graphical content. You can download free LinkedIn job posting templates and browse through content ideas online.
3. Encourage Employee Advocacy
Although you’re tasked with recruitment, you shouldn’t be the only one posting about job openings in your company. Along with official job posts, you can ask your current employees to post on LinkedIn using their personal profiles and include other relevant information, like their achievements, work environment, and types of projects.
These posts create brand awareness and build trust among candidates, as employees play a crucial role in humanizing the communication and getting prospects to open up more regarding their expertise and experiences.
4. Use the LinkedIn Sales Navigator
LinkedIn Sales Navigator is a paid solution companies use to help sales teams tap into the platform’s extensive network to build professional relationships and land more (and better) deals. If your sales team uses this tool as one of their paid channels, you can use it to message people outside your network, making it a good tool for hunting candidates within a refined and actively monitored network.
By saving key candidates, you can create a recruitment map and use TeamLink along with other advanced search features to identify connections.
5. Use InMail to Reach Candidates
One of the most popular LinkedIn tricks you can use to improve recruitment is leveraging the InMail feature, which helps you reach out to candidates you’re not connected to on the platform. Research suggests that this feature boasts an average response rate of 85%. This figure is three times higher than traditional email platforms. You can use it to ensure you don’t miss out on top talent when they send their resume using inMail.
6. Search LinkedIn through Text Messaging
If you’re looking to hire employees within the US, you can use LinkedIn’s text messaging hack, allowing users to search instantly using their phone’s SMS feature. This feature can help recruiters who don’t have access to the internet or a smartphone when they’re in a position where they want to find out about someone’s professional background.
7. Optimize Your Profile for SEO
Most job seekers typically start their journeys with a Google search. Therefore, if you want them to find your company’s LinkedIn profile, you need to work your search engine optimization strategy to improve visibility. For example, you can post specific keywords in your specialties section and professional headlines. You can also add your website and other social media platform links to your account information.
8. Join Relevant Groups
If you’re looking to use LinkedIn for free, you need to spend more time on it. You have to join several relevant groups related to your industry, location, job descriptions, and business models. Groups are great access points for companies to pose jobs as they usually include hundreds or even thousands of members. At its core, LinkedIn is a social network. Therefore, the only way you will attract your target audience is by increasing your interactions in multiple groups.
A lot has changed in the business world since the COVID-19 pandemic started. With new work models and changing employee sentiments, hiring and retaining top talent has become even more challenging than before. However, by employing some or all of our free LinkedIn tricks for recruiters, you can drastically improve your overall recruitment strategy and connect with the best candidates in the market. For more information about business technology and practices, visit Percento Technologies today.
by Bobby J Davidson
I love our companies and we love what we do. For more information on the Davidson Family of Companies, visit www.bobbydavidson.com/about. Sign up for my Newsletter at the bottom of this page.