As kids, we all wanted to attend birthday parties with a guest list that included family, classmates, neighbors and friends; it almost felt like that everyone wanted to part of the exact same events as you and no, it was no coincidence. Everyone you knew was at the same birthday

Social media isn’t just all fun and games. It can be great channel for generating leads. Here are five ways to optimize your social media marketing campaign.   Want to improve your lead generation? Then, social media is the place to do that. Why do I say that? Since billions

With hundreds of marketing channels to choose from, it can be difficult to choose the best one for your business—and this is an understatement. When I say the best marketing channel, I mean that channel that brings you the highest return on your time, effort and money. The key

When it comes to social media marketing, the key to building solid relationships and expanding your reach is increasing social media engagement and hiring the right person/company for the job. However, this poses another important question: how do you measure the success of your social media marketing? You measure

You probably already have an idea of which marketing channels get you the most bang for your buck. You may even have tried some of them, but there seems to be a slight problem—you’re not getting the expected results. Perhaps, you’re not spending enough? Or maybe you’

If ever there was a time to make money through an online business, this is it. As a matter of fact, in today’s world, an ever-increasing number of people are hopping on to the e-commerce bandwagon as a means of making it into the ‘major leagues’ in

An ever-growing and significant part of the world’s population is now increasingly getting rid of their radios and their TV sets, supplanting them with the (by now ubiquitous) smart communication devices. The main reason behind this rapid change is not just the fact that the end user can

One of the greatest challenges facing businesses today is measuring the effectiveness of digital marketing. One way to overcome this challenge is the use of digital marketing analytics. Here is what digital marketing analytics entails and why it matters to your business. When they hear ‘digital analytics’, most marketers automatically

Are you getting the desired results from your digital marketing campaigns? If you’re not sure, then you may want to measure your digital marketing ROI. Here is how you can measure your digital marketing ROI to know where it is doing well and where it’s under-performing. How

Online marketing has become crucial to the success of businesses. Businesses failing to create an online, digital presence are suffering. One of the main reasons for their failure is being unable to answer the question — “Where should we begin from?” Every business needs to begin somewhere, but they are just

A practice that involves studying and managing metrics data to identify opportunities for improvement and determine the Return of Investment (ROI) of marketing efforts, marketing analytics gathers and consolidates data from across all marketing channels to turn them into a common marketing view and help marketers evaluate the success of

Marketing Automation used to be a buzzword back in the day, but now it has become a prerequisite for well-organized, efficient marketing campaigns when concepts like Big Data, machine learning, Business Intelligence are dominating the market. It has gained significant traction over time because it allows businesses and marketing

Technology has changed everything including how marketing is done. Today, businesses no longer need to spend exorbitantly on television advertisements and billboards to make themselves known. Thanks to the internet, you can market your business to your target audience affordably and conveniently. While the internet has made online marketing cheaper,