Bobby J Davidson

A Look into Archinaut: The Spacecraft-Assembly Technology Set for a Test Flight in 2022

Understanding Archinaut: The Construction Robot for Space As part of NASA’s Tipping Point Program, California-based startup Made in Space will join hands with Northrop Grumman and Oceaneering to initiate the Archinaut development program. The first-ever platform that is designed to build large structures for space and in

How to Keep Track of Maintenance Contracts

Understanding Maintenance Contracts Before you find out the ways to keep track of maintenance contracts, it’s important for you to understand what maintenance contracts and what’s included in them. A maintenance contract is defined as an agreement between two parties which makes one party liable for maintaining an

The Psychological Impact of Negative Body Image: What Can You Do About It

Why People Indulge in Self-Body Shaming Negative, positive, or neutral, we all have an image of our body in our mind. This image didn’t form overnight. Instead, it has made its way to our subconscious mind through a process—a process that starts as early as infanthood. The

Keep Your Coffee Shop Hot with Self-Serving Technology

Ever heard of a self-service coffee shop? You probably have. Self-serve kiosks are rapidly popping up in restaurants everywhere and they can be a great asset for your coffee shop. Self-ordering kiosks may well be the magic wand or secret weapon that you need to tackle the

Why Free Guest Wi-Fi In-Store Is More Than a Foot Traffic Generator

Reason to Offer Free Guest Wi-Fi In-Store Why should you warm up to the Wi-Fi revolution and start offering free guest Wi-Fi on-premise or in-store? There are several benefits of this including: * Bringing in new customers who walk by your store or venue. As

Application Modernization: Its Importance and How to Approach It

This is exactly how organizations and IT teams need to think about their legacy systems. The good news is that most CIOs are already doing that. According to the 2017/2018 Logicalis Global CIO Survey, legacy systems were the top concern for the over 800 CIOs polled, with more than

Looking to the Future: Smart Buildings / Cities, Deep Learning AI, Drones, Robotics, Augmented Reality, and IoT

Building/facility managers need to take on several challenges and responsibilities every single day of their assignment. While there are certain challenges that the manager can plan for, there are many that will strike them out of the blue. They aren’t prepared for these challenges. Yet, they must keep

How to Save Your Remote Employees from Cyber Threats

According to a 2017 report by Global Workplace Analytics, almost 50% of the workforce in the United States has jobs that allows them to work remotely for at least a few days during a week or month. Additionally, the 2018 Future Workforce Report by Upwork predicts that a good percentage

The Benefits of Having a CRM Solution with Email Integration

Despite the rise in paid traffic, social media, and network marketing, email still reigns as the most important marketing tool. The number of email accounts is much more than the number of Facebook and Twitter accounts combined and all searches on Google, Bing, and Yahoo are equal to just 1.

Fintech is the Answer to the Prayers of SMEs Worldwide—Here’s Why

Did you know that the overall funding in Fintech has grown from US$11 billion eleven years ago to US $78.6 billion today?  And, the reasons to invest in Fintech do not end there. Fintech is thriving globally. According to Ernst & Young—a leading multinational services company, today

Knowing Your Customers Versus Understanding Your Customers—The Key to Customer Experience Success

Many retail business owners today want to ‘know their customers better’ but are unable to do so in a meaningful way. If you’re one of them, then answer the following question honestly: ‘Have you made a committed effort to understand your customers better?’ If you haven’t, then your

Marketing

Five Ways to Optimize Your Social Media Marketing Campaign

Social media isn’t just all fun and games. It can be great channel for generating leads. Here are five ways to optimize your social media marketing campaign.   Want to improve your lead generation? Then, social media is the place to do that. Why do I say that? Since billions

What Makes a Great Chief Technology Officer (CTO)?

Responsible for an organization’s technology strategy, the chief technology officer or CTO makes sure that the company is effectively utilizing its technology resource. Since the CTO leads your technical and engineering teams, make sure they have the following qualities that make a great chief technology officer. There is one

The Best Health and Fitness Gadgets for 2019

At the beginning of each year, most people make new resolutions. For many of them, New Year resolutions involve cutting down on carbs and increasing physical activity to improve health and fitness levels. If you have the same resolution for the year 2019, then here are the best health and

6 Tech Skills to Develop in 2019

Technology is evolving each day. If you don’t want to be left behind, then you must master all the latest IT skills before your competitors acquire them. To stay ahead of the competition and succeed in the job market, you will need to learn new IT skills in 2019.

Marketing

Marketing ROI: Which Channels Get You the Most Bang for Your Buck?

With hundreds of marketing channels to choose from, it can be difficult to choose the best one for your business—and this is an understatement. When I say the best marketing channel, I mean that channel that brings you the highest return on your time, effort and money. The key

Marketing

Why ROI Is the Ultimate Measure of Your Social Media Marketing Success?

When it comes to social media marketing, the key to building solid relationships and expanding your reach is increasing social media engagement and hiring the right person/company for the job. However, this poses another important question: how do you measure the success of your social media marketing? You measure

What’s the Latest in POS Technology?

The key to success for any business is having a firm grasp on the day-to-day details. This means having a strong insight into all areas of the business. These areas include customer insights, staffing, inventory, and profits. With a good Point of Sales (POS) system, you can keep

Marketing

Social Media Marketing: The Importance of Having the Right Person/Company for the Job

You probably already have an idea of which marketing channels get you the most bang for your buck. You may even have tried some of them, but there seems to be a slight problem—you’re not getting the expected results. Perhaps, you’re not spending enough? Or maybe you’

How Brad Damphousse and Andrew Ballester Used Their Crowdfunding Platform to Become Success Stories

Investopedia defines crowdfunding as the use of small amounts of capital from a large number of individuals to finance a new business venture. Following is the story of how Brad Damphousse and Andrew Ballester used their crowdfunding platform to become success stories. Essentially the opposite of the mainstream approach to

The Lives and Times of Henry Ford: Entrepreneur Extraordinaire

“Failure is only an opportunity to begin all over again, this time more intelligently” Henry Ford More than one hundred years ago, Mr.  Henry Ford (1863–1947) made an announcement that shook industries as it had hitherto existed till that point in time. A Cleveland newspaper also reported that it

Oprah Winfrey: She Told It Like It Was… And Made History

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” ― Oprah Winfrey Oprah Winfrey was born Oprah Gail Winfrey January 29, 1954. She is an extremely well-known American media executive, talk show

Boom or Bust Succeeding in a World of Cutthroat Online Competition

From a marketing point of view, all commercial and e-commerce websites have two basic jobs.  One, they need to be able represent the brand that is displayed on the website, and two, they should, also need to work flawlessly as well. In other words, they should be the showcase

Dr. Dre: The Rise of a One Man Music Revolution

"I've gone seventy-nine hours without sleep, creating. When that flow is going, it's almost like a high. You don't want it to stop. You don't want to go to sleep for fear of missing something." Dre on the exhilaration

Learning to be Heard: How Podcasting Can Rake in The Revenue!

A podcast has often been described as an “episodic series of digital audio files that a user can download and listen to”. By and large, many, if not most podcasts are usually available to listeners for a nominal subscription. Once a user decides to subscribe to any particular podcast then